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Adidas Mission Statement Analysis and Vision

Adidas is a multinational company that manufactures and sells athletic shoes, clothing, and accessories. Adidas Mission Statement Analysis will be to understand what the company does on a whole, its vision for the future, its objectives, and sustainability.

The mission statement of Adidas is to create the best possible product for all of our customers. This means that they are striving to make products with quality in mind. They are striving to make products that are sustainable for future generations living on Earth.

The Adidas Vision Statement is “We are an innovative sports brand helping you perform at your best.” This means that they want their customers to be active members of society by finding ways to help them do better both on and off the field of play.

Adidas Early Days and Founding

Adidas was founded in the year 1924 by Adolf “Adi” Dassler, following World War I.

The company was originally called “Dassler Shoes” and sold canvas shoes with rubber soles as a response to the 1920s demand for lightweight shoes as women entered the workforce. In 1948, Dassler Brothers Shoe Company starts introducing sports shoes to their product line, but people refer to these as “dad sneakers”.

Company founder Adi Dassler then decides that he should create a shoe that is more suitable for sport and names it “adidas” after his family name.

Adidas Comparison to Puma and Nike

Adidas is a German multinational company which designs and manufactures sports shoes, clothes, and accessories. In the 1960s Adidas had a major breakthrough with their introduction of the “Stan Smith” tennis shoe. In 2017, Adidas was ranked as the second largest sportswear manufacturer in Europe.

In early 2018, Adidas rebranded its logo from an italicized “adidas” to a more traditional-looking typeface with a tri-stripe on the side of the “A”. One month later they launched an adidas campaign slogan with three words: “creating unlimited”.

Nike is a leading global designer brand which produces footwear and apparel for sports activities. Nike has been producing high quality sporting goods since 1972. Nike has been sponsoring many athletes over the years.

Under Armour also began a relevant competitor to Adidas over the years.

The Importance of a Strong Mission and Vision for Adidas as a Business

Adidas is a company that was founded in 1948 by Adolf Dassler. It started out as a small family-owned company, but it quickly rose to fame due to its innovative designs and revolutionary styles. Their mission is to create products which are both functional and aesthetically pleasing, while also representing the brand’s values.

The vision for Adidas includes enabling athletes at all levels of competition to perform at their best by providing them with the best possible footwear, apparel and equipment through its core brands of Adidas, Reebok, TaylorMade, adidas Golf, Rockport etc.

They are working towards becoming the world’s leading sports company by providing consumers with the best possible shopping experience through diverse product assortment.

Conclusion: What are Adidas Plans for the Fashion Industry

Adidas is trying to figure out how they can use machine learning to create custom sneakers.