Apple is a company that has been around for decades and has invented some revolutionary products. In the past, they have had some very powerful slogans, but their latest one is quite surprising.
Apple’s previous slogan was “Think Different”. It was an extraordinary piece of copywriting that encapsulated the Apple philosophy and sparked a powerful shift in our culture. The new slogan “There’s an App for That” is less poetic and more functional, but it still gets its point across.
The power of a company’s mission statement lies in how it resonates with their employees, customers, and other stakeholders. A strong mission statement will help inspire employees to reach the company’s goals and create unique customer experiences.
The importance of words in your mission statement
Your mission statement is the backbone of your business. It should be brief, clear, and concise. The words you choose to use in your mission statement will either make or break your company.
The words you choose to use may seem like just mere words but it actually carries a lot of weight behind it. Your mission statement is the backbone of your business which means that the words you use can make or break it in many ways.
A brief history of Apple’s mission statement
The following discusses the mission statement changes of Apple and how they affect the company.
The history of Apple is a long and prosperous one, with many successes and triumphs to celebrate. One of the company’s most enduring aspects is its unique corporate culture where employees are empowered to do what they feel is right for the company. A key facet of this culture was Steve Jobs’ idea that “you’ve got to start with the customer experience and work backwards to the technology.”
The following article discusses how Apple’s mission statement has changed over time, illustrating the importance of adapting as a business evolves in such a rapidly changing world.
In 1997, Apple was near bankruptcy and it was faced with restructuring. The company’s visionary leader Steve Jobs had a new vision for Apple that it should be a computer company and not just a device maker.
In search of Apple’s original mission statement
Apple’s mission statement is to make “computers that are easy to use, but powerful enough for professionals.” They have changed their mission statement over the years as they have grown.
Apple’s original mission statement has not been found, however, in 1976 Steve Jobs and Steve Wozniak founded Apple with the intention of making “personal computers that are as powerful and easy to use as possible.” In 1985 Apple’s CEO John Scully said that “Apple’s objective is to develop computer systems which are both easy for beginners to learn and use and capable of running sophisticated business software.”
In 1997 Apple introduced an updated version of their original mission statement: “Apple designs Macintosh personal computers for both professionals who demand more from their technology and enthusiasts who want the power of a desktop machine.”
Apple’s second iteration of their mission statement
Apple’s mission statement is fundamental to the way they approach their products and markets. Since its inception, it has undergone many changes as Apple continued to grow as a company.
As Apple continues to evolve, so does its mission statement. After celebrating 30 years with their iconic logo in 1998, Apple updated its mission statement in 2005 with a newer, sleeker design. Their latest iteration of the mission statement exemplifies the company’s goal to make people’s lives better and provides a more detailed explanation of what it means for them to be human centric.
The power of words in creating a compelling story for your business
Words have the power to captivate a reader and inspire them. They have the power to make your business seem friendly, trustworthy, or even funny.
The right words can create a compelling story for your business. This story may be about how you started your company or it may be about what you’re selling. But the point is that this story has to be interesting enough for someone to want to read it.
A good way of thinking about this concept is getting people’s attention by telling them something unique about yourself in the first sentence of an email or blog post.
Apple: A Marketing Masterclass in a Mission Statement
Apple’s mission statement was a powerful way for the company to focus on their values and priorities. This helped them make decisions about where they wanted to go in the future and how they would get there.
Apple’s recent mission statement is an example of how a company can use their mission statement to help them make decisions about what they should do in the future. With this, Apple has been able to grow into a global leader in technology, design, and innovation.