The company Blizzard has a mission statement which is “dedicated to creating the most epic entertainment experiences…ever.”
In order to fully understand the company’s mission, it is necessary to examine their vision. Their vision is “to create the most epic entertainment experiences…ever.” The company aims to bring in new innovations and continually improve their work so they can fulfill what they are talking about in their mission statement.
The goal of this article will be to analyze how Blizzard uses their examples in order to address two main questions: What is epic, and what does that mean? They hope that by answering those two questions, you will better understand why Blizzard as a company wants people who play games for just fun or as a hobby to also enjoy playing with competitive players.
Blizzard Company History
Blizzard is a entertainment and game developer corporation headquartered in Irvine, United States. The company was founded by three friends and former coworkers of Silicon & Synapse in 1991, with Allen Adham, Michael Morhaime, and Frank Pearce. They are mostly known for their work on Warcraft series of games. The company was previously a subsidiary of Vivendi Universal Games before Activision Blizzard bought the whole company in 2006. In 2014, Blizzard was ranked 10th on Forbes list of best medium-sized companies.
The word “Blizzard” can be used to describe a type of storm or snowstorm that produces heavy snowfall and strong winds. Blizzard Entertainment was named after this weather phenomenon because it is set to be a new type of game play experience that is unlike other companies offer.
The company is very well known for their work on game series Warcraft that has generated huge revenues for them from its games. Earlier the company was a subsidiary of Vivendi Universal Games. Blizzard is now an Activision Blizzard subdivision but still has its headquarters in Irvine, California, United States. The headquarters are located near the Marine Corps base in El Toro Marine Corps Air Station.
The company was founded by three friends who were previously employed at Silicon & Synapse. They decided to create their own development organization so they can do what they love to do without worrying about the corporate politics and bureaucracy which can intimidate other game developers which are not a part of a big conglomerate like Vivendi Universal Games which owns Blizzard Entertainment.
Blizzard Company Core Values
Blizzard’s core values are to do what we love, act as a team, and consider the welfare of others. The company has several core values which include being dedicated to creating the most epic entertainment experiences…ever and acting with integrity.
Blizzard Entertainment believes that along with doing what is right for them creatively, they also need to act morally and ethically as well as set high standards for themselves and their employees. They believe that only by setting these standards will they be able to achieve results which are within their expectations.
The Blizzard Entertainment Organization Culture:
Blizzard is known for its dynamic culture that encourages individuals to develop themselves professionally and personally. This kind of organization growth results in employees who have an extraordinary level of knowledge, skills, experience, creativity and passion which make them highly qualified individuals. Highly skilled employees usually result in great products and excellent customer service which contribute greatly towards the increased profitability of the organization.
Blizzard’s mission statement and vision statements are very simple but very clear and straightforward. it is to act as a team, be dedicated to creating epic entertainment experiences for all their customers and that everyone in the company should enjoy working there. The company’s vision statement is to become one of the most successful companies who develop video games.