Business mission statements are statements that describe the purpose and goals of a company. They can be used as a guide for business decisions and as a way to motivate staff.
Examples of Business Mission Statements
Here are some examples of business mission statements from different companies:
- Amazon: “Our mission is to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
- Google: “To organize the world’s information and make it universally accessible and useful.”
- Nike: “To bring inspiration and innovation to every athlete in the world.”
- The Body Shop: “To be the most ethical and truly sustainable global business, which inspires and empowers our people and stakeholders to make a positive difference in the world.”
- Patagonia: “To build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.”
- Southwest Airlines: “To offer low-fare air transportation service of the highest quality, enabling all people to fly with dignity and providing a common, friendly, and affordable travel experience.”
- Microsoft: “To empower every person and every organization on the planet to achieve more.”
- FedEx: “To be the world’s leading provider of transportation, e-commerce, and supply chain management services, offering innovative and convenient solutions for our customers.”
- Starbucks: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
Why Are these Good Examples of Mission Statements?
These are considered good examples of business mission statements because they clearly articulate the purpose and goals of the company. They are concise and easy to understand, and they reflect the values and priorities of the company.
For example, Amazon’s mission statement “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” reflects the company’s focus on customer satisfaction and its wide range of products and services. Google’s mission statement “to organize the world’s information and make it universally accessible and useful” reflects the company’s focus on information and innovation. Nike’s mission statement “to bring inspiration and innovation to every athlete in the world” reflects the company’s focus on athletic performance and its commitment to inspiring and empowering athletes.
Overall, these business mission statements are effective because they provide a clear and compelling vision for the company and its stakeholders, and they outline the key priorities and values of the company.
Variations in Business Mission Statements
These examples show how business mission statements can vary greatly in terms of length and emphasis. Some companies have short and concise mission statements, while others have longer and more detailed mission statements. Additionally, some companies focus on customer satisfaction, while others focus on sustainability or innovation. Regardless of their format or emphasis, business mission statements should reflect the values and goals of the company and provide a guide for business decisions.
Uses of Business Mission Statements
Business mission statements can be used in various ways to help companies achieve their goals. For example, they can be used to:
- Set goals and benchmarks for performance
- Guide decision-making
- Communicate the company’s purpose to stakeholders
- Motivate and engage employees
By clearly stating their mission, companies can establish a clear direction and purpose, which can help them stay focused and motivated as they work towards their goals.
In conclusion, business mission statements are an important tool for companies to define their purpose and goals. By clearly stating their mission, companies can establish a clear direction and purpose, which can help them make informed decisions, communicate effectively with stakeholders, and stay motivated as they work towards their goals. While business mission statements can vary greatly in terms of length and emphasis, they should all reflect the values and goals of the company and serve as a guide for business decisions.