GameStop Business Model: How GameStop makes money

Wondering how GameStop, a retail games store, earns money? You’re not alone!

This article dives into the details of their business model and shows you how they make money. Let’s explore the world of gaming and money together!

Introduction to GameStop

GameStop is a renowned retailer of video games, electronics, and merchandise. Originating as Babbages in 1984, the franchise has now grown to include over 6,600 stores across the US, Canada, and Europe. GameStop (formerly EB Games) stores are present in North America and Austria, with extra branches in Ireland and Australia.

Their most popular items are game consoles, handhelds, games, and accessories – they even buy used games from customers and resell them at a discounted price. Apart from retail sales, they also offer game download cards for digital content that can be redeemed on Xbox Live Arcade (XBLA), PlayStation Network (PSN), Steam games stores or mobile devices. These provide customers with a cashless payment option.

GameStop also provides game financing through partner leasing companies and their own Credit Card, which offers further discounts for online and in-store purchases. Furthermore, they offer pre-owned warranties for repaired products from certain stores. To top it off, their PowerUp Rewards memberships reward loyalty points redeemable for discounts or other rewards like free games or DLC content from select titles from their online store.

Overview of GameStop’s Business Model

GameStop is the world’s biggest retailer of video games and software. It sells new and pre-owned games and accessories for consoles, handhelds and PCs. It also repairs consoles and electronics. It owns and operates over 6,300 stores worldwide.

GameStop generates revenue through three sources:

1) New Video Game Products – GameStop offers new video games and gaming accessories for consoles, PC/Mac, mobiles and digital downloads. Prices are usually 10% lower than MSRP. Customers can save money on games and related items.

2) Pre-Owned Video Games & Accessories – GameStop buys used or pre-owned video games from customers or other retailers. It re-sells them to customers at discounted prices.

3) Repairs & Digital Content – GameStop repairs consoles like Xbox One X and certain electronics, like laptops and tablets. It also offers digital content, like apps and Xbox Live Gold Subscriptions. Customers pay a monthly subscription fee to access extra content within the game they bought.

GameStop’s Revenue Streams

GameStop earns its money mainly from selling video games and associated merchandise. They have over 4,000 stores in the U.S., Canada, and Europe, in addition to their online store.

The company gains revenue from 3 sources: new softwares, online sales, and second-hand items. They offer brand new softwares that include console games, PC games, pre-owned discs, downloadable content, and accessories.

The long-term success of GameStop’s business model is dependent on how successful their video games are. Some titles become a hit, but others become forgotten in a few months. This makes it hard for analysts to figure out the sales figures of games in any given quarter.

To reduce this risk, GameStop also offers used items. These include pre-owned discs bought from customers in locations or online stores like EB Games in Australia or Amazon Germany in Europe. By reselling those items at discounted prices, the company makes a big profit due to their physical stores and their presence on the web.

GameStop’s Retail Stores

GameStop is a retail giant, with over 5,400 stores in the US, plus others in Canada, Australia, New Zealand and Europe. The stores offer thousands of videogames, consoles, accessories, collector items, and electronics.

To draw people in, they offer promotions like buy-two-get-one-free on new games and discounts on pre-owned ones. Customers can also trade in their old games for store credit or cash. Prices are competitive, and there’s a loyalty program called PowerUp Rewards, with exclusive discounts and rewards points.

GameStop’s Digital Platforms

GameStop has two digital platforms for gamers: their app and online store. Through their mobile app, you can buy video games, consoles, accessories and trading cards. They also offer a subscription service for digital downloadable goods and eBooks.

The company website has similar products at lower prices. Plus, users can join the PowerUpRewards Pro club for perks on purchases. You can order physical products or digitally download them on either the Xbox One S or the PlayStation Network Store ($9.99/month).

Used games come with warranties and discounts on new titles. GameStops retail stores in the U.S., Canada and Puerto Rico pay cash or store credit for used games, depending on the condition.

Customers get exclusive discounts when shopping the online store or app, plus pre-order bonuses on certain new releases.

GameStop’s Loyalty Programs

GameStop offers multiple loyalty programs to reward customers. The free PowerUp Rewards allows customers to earn rewards points when they buy from the store. PowerUp Rewards Pro members get extra discounts and free shipping from the online store.

The Game Informer VIP program is also free and provides in-game items, subscriptions for Game Informer, and discounts on products.

Discounted membership plans slightly lower the cost of products, but customers give up benefits such as game demos and digital game rewards points. All the programs help customers save money and increase loyalty to GameStop.

GameStop’s Expansion Strategies

GameStop has many methods to increase their gaming market share. Buying smaller gaming retailers and digital downloads helps them stay competitive. They also invest in marketing to build customer loyalty.

GameStop offers bundle discounts to maximize physical sales. Customers get a cash discount or store credit when they trade in their used games.

GameStop’s strategies go beyond physical retail. They provide online services like streaming subscription bundles. Gamers get exclusive DLC and discounts on pre-orders, bundles, subscription services, gift cards, and more. GameStop is now an all-inclusive entertainment destination for gamers, both online and offline.


To sum up, GameStop has various income sources. These include: sales of new and used video games, accessories and systems; downloads of digital games; trading of used games and accessories; collectibles; and reconditioned hardware.

Furthermore, they make money from their PowerUp Rewards program. This lets customers buy subscription plans to get discounts and offers only available with reward points. It engages customers, increases loyalty and boosts store purchases.

Frequently Asked Questions

Q1: How does GameStop make money?

A1: GameStop makes money by selling video games, consoles, and accessories. They also offer services such as trade-ins, repairs, and digital downloads. As well, they receive a commission from selling pre-owned games.

Q2: Does GameStop offer any other services?

A2: Yes, GameStop also offers a variety of services including pre-orders, digital downloads, and subscription services. They also provide trade-ins, repairs, and game rentals.

Q3: Does GameStop have any online stores?

A3: Yes, GameStop has an online store where customers can purchase products, check prices, and read reviews. Customers can also purchase digital downloads, pre-order games, and trade-in games through the online store.

Randy Nash