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How Many Marketing Jobs Are There In The Us

How Many Marketing Jobs Are There In The Us

Thinkin’ ’bout a career in marketing? Don’t know how many job opportunities there are? With all the changes in the US economy, it’s tough to get a sense of the job market. Don’t worry! This article will give you a preview of marketing jobs available in the US. Dive into the data and make those marketing dreams come true!


Marketing is a huge field of work. It offers lots of jobs in the USA for all kinds of industries. In fact, it employs over 1.3 million people. The industry is expected to grow 8% from 2018 to 2028, faster than the average.

Marketing includes lots of areas such as advertising, PR, social media, data analysis and content creation. So, if you have the right skills and love for it, there’s a job out there for you!

As companies move into the digital age, they need skilled marketers more than ever. So the demand for them keeps growing.

Overview of the US Marketing Job Market

In 2021, the US has roughly 272,000 marketing roles. This is projected to grow by 10% in the next 10 years. Types of jobs are varied, such as managers, analysts, content creators, and social media managers.

Big cities like NY, LA, and Chicago have more of these roles. However, smaller cities need marketing professionals, too. To succeed in the US marketing job market, it’s important to stay up-to-date with trends and technology. It’s also helpful to develop a specialized skill set in a niche area to stand out.

Types of Marketing Jobs in the US

Various types of marketing jobs exist in the US. Responsibilities, qualifications, and career paths differ per job type. Here are the most common:

  1. Marketing Managers oversee marketing campaigns, manage team members, and develop strategies.
  2. Digital Marketing Specialists focus on creating, managing, and executing digital campaigns on social media, email, and web.
  3. Brand Managers are in charge of a company’s brand image and loyalty to customers.
  4. Advertising Managers plan, coordinate, and execute advertising campaigns with creative and media teams.
  5. Market Research Analysts gather and analyze data to identify market trends, consumer insights, and competitive intelligence.

The Bureau of Labor Statistics reported 314,900 marketing jobs in the US in 2020, with a projected growth rate of 6% from 2019-2029.

Qualifications and Skills Required for US Marketing Jobs

In the US, the marketing industry is booming – and it’s full of jobs! To get one, you’ll need a few qualifications.

A bachelor’s degree in marketing, advertising, business, or a related field is necessary. Plus, you should have a set of skills. Digital marketing, data analysis, and communication are all important. And, experience in social media platforms, SEO, and SEM is a must for some roles. Good project management and the ability to juggle multiple tasks are also key. Finally, having creativity, analytical skills, and flexibility will help you stand out!

Salaries for US Marketing Jobs

Marketing jobs in the US are plentiful. A common entry-level position is a Marketing Coordinator, with a salary of $40K – $50K yearly. As you gain experience, you can climb the marketing ladder. For example, a Marketing Manager with 5-9 years of experience earns around $72K – $127K on average. Plus, a Director of Marketing with over 15 years of experience can make up to $200K per year.

Location affects pay too. Cities like San Francisco, New York and Los Angeles offer higher wages due to the high cost of living. If you’re thinking of a career in marketing, remember that your earning potential is only set by your hard work, ambition, and knowledge.

Challenges Faced by US Marketing Professionals

The US marketing industry is expansive and offers many chances for those hoping to make it in the field. However, there are challenges that come with this. Some of the most common include:

  • Staying on top of how things are changing and new technology.
  • Creating content that is both compelling and cheap while remaining on schedule.
  • Keeping a strong, recognizable identity across different channels and platforms.
  • Balancing the need for data-driven decisions with creativity and gut feelings.
  • Competing with a crowded and noisy market.

As for the number of marketing jobs in the US, the answer is 7.4 million, according to recent statistics.

The Impact of Digital Technology on US Marketing Jobs

Digital tech has had a huge impact on US marketing roles. Traditional jobs still exist, but there is a higher demand for digital marketing skills. The Bureau of Labor Statistics shows 314,900 marketing jobs in the US. They predict this will grow by 10% in the next decade.

Digital marketing professionals are set to see a 38% growth. This has created new job titles like social media manager, SEO specialist, and content marketer.

Marketers need to stay up-to-date with trends, tools, and platforms. Continuous learning and professional development are essential for success. Pro Tip: Keep up with the latest happenings in the industry!


Summing up, US marketing jobs are on the rise! Stats show that there are over 1.5 million of them. The growth rate is expected to reach 10% by 2026.

Companies are reaching out to more customers. This means they need more highly-skilled marketers. New marketing channels and tech have opened up fresh job opportunities. It’s a dynamic industry – perfect for those already in it or those wanting to get in!

The future of marketing jobs in the US looks bright.

Frequently Asked Questions

1. How many marketing jobs are there in the US?

According to the U.S. Bureau of Labor Statistics, there were approximately 314,900 marketing jobs in the US as of May 2020.

2. What type of marketing jobs are in high demand in the US?

Digital marketing jobs are in high demand in the US. This includes roles such as SEO specialist, social media manager, and email marketing coordinator.

3. How much do marketing jobs in the US pay on average?

The average salary for marketing jobs in the US varies depending on the specific role, but ranges from around $45,000 to $130,000 per year.

4. Is a degree required for a marketing job in the US?

Many marketing jobs in the US require at least a bachelor’s degree in a relevant field, such as marketing, advertising, or communications. However, some positions may prioritize experience and skills over formal education.

5. Are remote marketing jobs available in the US?

Yes, many companies offer remote marketing positions. The COVID-19 pandemic has also led to an increase in remote work opportunities across industries.

6. What skills are needed for a successful marketing career in the US?

Some of the most important skills for a successful marketing career in the US include communication, strategic thinking, creativity, data analysis, and the ability to stay up-to-date with industry trends and technology.