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JC Penney Mission Statement Analysis and Vision

JC Penney Mission Statement Analysis and Vision

The company was founded by James Cash Penney in 1902 as a five and dime store. However, now it is known as a chain of department stores.

Within the last decade, the company has struggled with its declining sales and profits

In August 2017, The Wall Street Journal published an article about how JC Penney was struggling to keep pace with contemporary styles and fads.

The article reported that JC Penney executives “have been trying to find new ways to attract shoppers” including “sprucing up the retailer’s image and offering discounts.”

Analyzing this statement and vision can help us understand how JC Penney plans to grow their customer base in order to survive in today’s industry.

What is a Mission Statement of JC Penney and Why Does it Matter?

A mission statement is a statement of purpose that defines the overall goals, values, and purpose of an organization.

JC Penney has a very simple mission statement which is to help customers find their best self. It is not just about shopping, it is also about finding yourself and finding your true style. Their goal with this mission statement is to help customers find their true style by helping them discover what they are looking for in terms of clothing, beauty products, appliances, etc.

JC Penney Mission Statement Analysis & Summary

The company was founded in 1902 and is headquartered in Plano, Texas. Their mission has remained the same since it began:

“To offer customers an exceptional shopping experience that provides value and personal satisfaction.”

The company has had a lot of ups and downs over the years, however they still remain competitive and set trends in the fashion industry.

Throughout the recession in 2008, JC Penny’s share price fell from $50 to $1.59. In 2013, they were hit with a lawsuit when they were accused of making false claims about their product quality.

In 2017, they announced that their new CEO would be Michael Francis Compere III who replaced Ron Johnson who was originally hired to revitalize JC Penney.

How to Write Your Own JCPenny Mission Statement

The vision of JCPenny is to deliver value, style and service. This includes the quality, customer satisfaction, and adaptability. To help their customers find these values, they offer an assortment of services that include perfect fitting jeans for women with no stretch marks or holes; Pantyhose at half the price you would pay elsewhere; designer jewelry; and much more.

This mission statement captures all the company’s values which will help employees live up to expectations. The key here is making sure that this mission statement reflects what the company stands for in terms of their customer service.

Conclusion: Learn from the Best by Studying JCPenny’s Success Story

JCPenny has been around since 1892, but it wasn’t until the 1990s that they started to compete with the likes of Nordstrom and other higher end retailers.

In 2014, JCPenny established a new department called “Brand Building”. In this department, they hired experts from all different industries to learn from their success stories and to share what works for them. They also hired experts from other brands.

Conclusion: This article concludes that learning from the best is a viable strategy for success.