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Macy Mission Statement Analysis and Vision

The mission of Macy’s is “to provide quality merchandise and memorable experiences to our customers.” The company has a vision to be the world’s most iconic, omni-channel retailer.

Macy’s mission statement is vague in its focus on “quality merchandise” and “memorable experiences.” They are prioritized over any other factors that is why they can be classified as a low level of detail when it comes to the descriptions of the company’s goals.

Introduction: What is the Macy mission statement and why do companies have them?

Macy mission statement is to ensure that the customer has a good experience at Macy stores.

A company’s mission statement can help employees align themselves to a unified goal and inspire them to do their best work. It also helps to create a sense of belonging.

Macy History for their Mission and Vision

Macy’s is one of the world’s premier retailers. Founded in 1858, Macy’s has a long tradition of providing a broad assortment of quality merchandise and services to delight customers.

Macy’s offers a wide range of products from clothes to home goods, beauty products to furniture.

The company is known for its large selection and competitive prices.

In 2015, Macy’s was ranked second on the Forbes list of America’s most admired companies.

Macy Latest News on Launching Products Online

In order to meet the evolving needs of our customers, Macy’s is launching a new shopping platform. The new platform will be available on any device, anytime and anywhere.

In the age of technology where people are widely connected through their mobile devices, it is now more important than ever for retailers to offer a seamless online shopping experience.

The company launched a mobile app in 2014 and now they’re taking it to the next level with a revamped website that is designed to make looking at clothing as easy as browsing Instagram.

It is also an effort by Macy’s to stay competitive with other retailers who have already made the leap into the digital space, like Amazon and Walmart.

Macy’s Founder and Beginnings

Macy’s is one of the best department stores in the world. It has more than 800 retail locations in the U.S., Canada, and Puerto Rico. The company has also created online shopping experience for its customers.

Macy’s was founded by Rowland Hussey Macy, who opened a dry goods store in 1858 that specialized in fabric, sewing materials, notions, and haberdashery items.

Conclusion & Follow-up Actions for Macy’s as a Result of Mission Statement Analysis

Macy’s is a company that needs to forever change in order to keep up with the new technologies and workflows that are quickly emerging. The customer experience is the ultimate goal for this company and it will always be what they strive to perfect.


Macy’s has learned from the research and development phase of their mission statement and will implement specific follow-ups in order to help them succeed in their mission. They have recognized that there is a need for innovation, technology, and customer experience improvements.