Nike is the world’s leading innovator in athletic footwear, apparel, and equipment. Nike’s mission statement is to bring inspiration and innovation to every athlete* in the world.
Nike’s mission is to inspire athletes through innovation.
Nike’s Mission as a Business: An Introduction
Nike is a sportswear and equipment supplier. The company was founded in 1964 and has been a sponsor of many famous athletes throughout its history. It has also sponsored the Olympics for over 30 years.
Introduction: Nike, as one of the world’s leading sports brands, sponsors sporting events like the Olympics and football matches to promote their products. When sponsoring these events, Nike’s goal is to create an “ocean of swoosh”. This means that they want to make sure that people see their logo as often as possible so that it becomes a household name.
Nike History and Origin of Its Name
Nike is the name of the Greek Goddess of Victory. The company was founded by Phil Knight and Bill Bowerman in 1968.
Knight, who graduated from Stanford University, was an accountant at Price Waterhouse when he first started importing Onitsuka Tiger shoes from Japan. He became fascinated with the product and decided to import more shoes to sell in his company Blue Ribbon Sports.
With a loan of $50,000 from his father, Knight used his accounting background to build management strategies for what would become Nike Inc.
Nike initially functioned as a distributor for Onitsuka Tiger products made in Japan. In 1971 Nike opened its first retail store under the Blue Ribbon Sports banner on Southeast Powell Boulevard in Portland, Oregon.
In 1976 Nike introduced its first line of footwear and the rest is history indeed.
Nike: A Study on How a Strong Vision Can Shape a Company’s Future
Nike has always been a company with a strong vision. That is what has made it one of the most profitable companies in the world. The company has always treated the product, customer, and corporate culture with respect. The result has been a successful product strategy that’s created an iconic brand.
Product Strategy: Nike excels in its ability to create innovative products that are both desirable and functional for all types of athletes across all demographics. They are continuously innovating to create products that not only fill needs for their customers, but also keep up with current trends in design and function to ensure they maintain their position as a leading innovator in sports apparel and footwear.
Market Strategy: In recent years, Nike’s market strategy has been focused on expanding their offerings from sporting goods into general lifestyle apparel and street wear.
Conclusion: Nike’s Future Plans with their Business Vision and Mission
Nike’s vision is to be the best sports company in the world, connecting with our consumers through product, content, and experiences.
Nike also has a mission statement which says “Bring inspiration and innovation to every athlete* in the world.”
Nike’s business model revolves around their products which consist of footwear, apparel and equipment. Nike also does a significant amount of marketing through their extensive social media presence on Twitter, Facebook and Instagram as well as through other forms of advertising such as television commercials. Nike is a major player in both worldwide sporting events as well as supplying sporting goods to schools all over the world.