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Scraping Glassdoor Reviews: Navigating Latest Techniques and Trends

Scraping Glassdoor Reviews

Glassdoor is a famous platform for looking for jobs and reading company reviews. It helps people find jobs that match their skills and learn about various companies. It can help them decide which job is best for them. In simple terms, Glassdoor data, which can be quite time-consuming to gather and study, can be efficiently collected and analyzed by companies and researchers using web scraping tools like Selenium, Python, and BeautifulSoup.

It saves time and makes the data more accurate. Yet, it’s vital to consider the legal and ethical parts of web scraping because Glassdoor does not allow it. It’s also a good idea to use proxies and change IP addresses to avoid getting blocked while scraping. Overall, web scraping Glassdoor can give important data for many reasons, but doing it legally and responsibly is vital.

How Does Glassdoor Data Help Businesses?

Glassdoor data helps businesses in the following ways

  • Saving Time

Glassdoor’s platform is designed to streamline recruitment, saving business owners time. By attracting higher-quality users who are more engaged, responsive, and informed, it becomes easier to find qualified candidates. It reduces unqualified applications, as it takes half as many resumes to make a hire. Also, the interview process on Glassdoor is more efficient, requiring fewer interviews to find the right candidate, ultimately saving time and effort for business owners in their recruitment endeavors.

  • Attracting High-Quality Candidates

Glassdoor job seekers are highly engaged, well-researched, and apply thoughtfully, seeking more data than job descriptions can provide. They get hired faster, taking half the resumes on Glassdoor due to thoughtful applications and ensuring the company and role meet their expectations. It results in fewer unqualified applications and a more efficient hiring process. Also, Glassdoor job seekers stay with the company longer, ensuring the company meets their expectations before clicking ‘Apply’. This results in a more efficient hiring process.

  • Increasing Retention

Glassdoor, a job and recruiting platform, has revealed that employers can boost retention rates by hiring candidates who research a job and company on the platform during their job search. A survey found that informed candidates who used Glassdoor had significantly higher retention rates than those who did not. Glassdoor’s Chief Economist, Dr. Andrew Chamberlain, believes informed candidates are likelier to stay with their employer due to their better decision-making about the job and company. The top benefits of hiring an informed candidate include better retention, increased productivity, and increased engagement.

  • Saving Money

Replacing an employee who leaves is costly for businesses. Glassdoor can help businesses save money by reducing employee turnover costs. Also, Glassdoor offers competitive job promotions and allows Businesses to adjust their promotion budget based on their recruiting needs. It means they can spend less when they are hiring fewer employees. It can help businesses quickly and efficiently hire candidates at the right cost. Businesses can also post their jobs on Glassdoor to attract high-quality candidates who are more engaged, responsive, and informed.

Importance of Glassdoor Reviews

Glassdoor reviews are vital because they give insight into a company’s work culture, management style, and employee experience. Potential employees can use these reviews to make informed decisions about job options. Employers can also benefit from Glassdoor reviews by receiving feedback on their company’s strengths and areas for improvement, which can help enhance employee satisfaction and attract top talent. Glassdoor reviews are vital because they promote transparency and accountability in the workplace.

What Data Can Be Extracted by Scraping the Glassdoor?

The Glassdoor website offers access to various kinds of data, such as:

  • Company Data

It includes company data, such as their profiles, benefits, and culture.

  • Job Listings

Glassdoor provides Details about available job positions, including job titles, locations, and job descriptions.

  • Salary and Payment Data

Glassdoor offers Insights into the compensation and payment packages various companies offer for specific roles.

  • Interview Questions and Tips

It includes Data about the types of questions asked during interviews and tips for the interview process.

  • Company Reviews and Ratings

Feedback and ratings provided by current and former employees about their experiences with a company.

  • Industry Trends and Insights

It provides helpful insights into industry trends and developments, which helps for research and analysis.

How to Scrape a Glassdoor with Coding?

Scraping Glassdoor with Coding:

  • Install the necessary software

To scrape Glassdoor, you need to install the necessary software, such as a web scraping tool like BeautifulSoup or Scrapy, and a programming language like Python. These tools will help you extract data from the Glassdoor website.

  • Understand the website structure

Before writing any code, it’s vital to understand the structure of the Glassdoor website. It includes identifying the specific elements on the website where the data is located, such as job listings, company reviews, and ratings.

  • Write the code

Once you understand the website structure, you can write the code to scrape the data from Glassdoor. Using Python and web scraping libraries like BeautifulSoup, you can create a script that navigates through the website and extracts the desired data.

  • Test the code

After writing the code, it’s vital to test it to ensure that it accurately retrieves the data from Glassdoor. Testing helps identify any errors or issues in the code that need to be fixed before proceeding further.

  • Scale up the scraping

Once you have successfully tested the code, you can scale up the scraping process to extract more data from Glassdoor. It may involve optimizing your code for efficiency and handling potential challenges such as rate limiting by the website.

  • Store the data

After scraping Glassdoor, storing the extracted data in a structured format, such as a database or CSV file, is vital for further analysis and use.

What Are the Legal and Ethical Considerations in Scraping Glassdoor Reviews?

Glassdoor is a platform where employees and former employees can anonymously review companies and their management. These reviews can provide helpful insights for job seekers, but scraping them raises legal and ethical concerns. Scraping data from a website may harm its terms of service and potentially infringe on copyright laws. Privacy regulations and ethical standards must be followed when using scraped data. Ethically, scraping Glassdoor reviews raises concerns about privacy and consent, as the reviews are submitted with the expectation of being viewed on the platform. Practical implications include the accuracy and reliability of scraped data and the damage to the scraping entity’s reputation.

Best Practices for Utilizing Glassdoor Reviews Data

Here are the best practices for utilizing Glassdoor review data:

  • Ratings & Interview Trends

Glassdoor provides review analytics to uncover trends in a company’s reviews and interview process. During job interviews, candidates often share their experiences, including the level of difficulty and the types of questions asked.

  • Ratings Analytics

Glassdoor’s review analytics can help employers understand the sentiment of their reviews through capabilities such as sentiment and topic analysis. It can provide helpful insights into management, culture, and leadership.

  • Keyword Analysis of Reviews

Employers can perform keyword analysis of reviews to identify recurring themes or topics. It can help in understanding the most commonly mentioned aspects of the company, both positive and negative.

  • Review Intelligence

Glassdoor’s Review Intelligence Package offers capabilities to analyze the sentiment of reviews, providing helpful insights for employers to understand the overall tone and content of the reviews.


Glassdoor review scraping is a method businesses and researchers use to gather helpful insights from employee reviews on the Glassdoor website. This process involves using coding languages like Python and libraries such as BeautifulSoup and Selenium to extract and analyze data from the website. By analyzing ratings, interview trends, rating analytics, keyword usage, and review intelligence, businesses can better understand their brand image and employer reputation. Web scraping tools automate the collection and analysis of this data, saving time and improving accuracy.