When embarking on a new business venture or taking your services online in Philadelphia, one of the most crucial steps is identifying the best SEO company to handle your project. While having an in-house SEO expert may seem cost-effective, it’s equally important to partner with a team that brings the necessary expertise and a proven track record to the table, ensuring swift and effective results.
SEO companies are pivotal in enhancing businesses’ visibility, particularly in the era of e-commerce and online shopping. Engaging a reputable Philadelphia SEO company drives traffic and sales and directs attention to your products and services. This principle holds true for every city and town nationwide; the key is to identify and engage the right company. But what are the qualities that make a good SEO company? Let’s discuss the topic in this article.
It Is Honest
This quality has several branches – transparency and realistic expectations. A good SEO company will provide details about the process and use basic language so that you can flow with it. It does not hide behind big words and complex processes to keep clients in the dark. It lets you know what to expect, how to determine the results using specific key performance indicators, and every other aspect of its service.
It also provides only realistic expectations. Be wary of any SEO company that promises to take your business to the first page on Google, even if it has an excellent track record. The reason is that there is no way to know the outcome from the word go; it takes work and time to determine which way the process will go.
Instead, look for one that promises realistic results, such as increased web traffic, a higher number of backlinks, better brand awareness, and a higher domain authority. In other words, while a reliable and credible company may not promise a spot on the first page of search engines, it will provide these and more results while keeping you updated on the progress as regularly as possible.
It Has Experience
As mentioned, the right company must have the expertise and experience to handle the project, regardless of the size and time frame. Not every SEO business will have the years under its belt, but that does not mean it does not know what to do. Experience is crucial but should not be a deal-breaker if you have recommendations or proof of what it can do. However, it helps to use one with experience, especially when it is mostly positive.
A newer business may be more affordable, but what would be the long-term result? You want a steady and adaptive result, regardless of the industry changes. So, how many years makes for a good experience level? There is no single answer to this question, but you can consider the industry’s changes in policies and how the company has successfully adapted to them.
For example, one Google policy can upend the SEO industry and cause businesses to scurry around to adapt. A successful SEO company that has been around for at least five years must have gone through such changes successfully, staying strong and progressing. That is one litmus test to know which to trust.
The same is not true for fraudulent companies; they may survive for months or a couple of years but are hardly successful in going through policy changes without falling apart. Click here to learn more about the importance of experience when hiring a business.
It Produces the Right Content
Using a company for an SEO company has its perks because it knows how to handle technical aspects like HTML, site speed, keywords, and meta tags. But before setting all the protocols up, the first thing that must be in place is the content. It can be any form of content, but preferably a blog post detailing the service, product, and what the brand is about.
Gone are the days when you put in all the work on the backend without paying much attention to the content everyone sees. Shoddy or shallow content no longer cuts it; you must put in work to create in-depth and top-quality content that embodies all your brand stands for without feeling overwhelming. It should contain the best keywords, such as long-tail keywords, instead of generic ones.
The article should be written by an excellent writer with the right experience in brand copy, landing pages, and website content, where applicable. It should also be long without being burdensome; many people have short attention spans. If you do not deliver value with each sentence, you may lose them within the first two paragraphs.
It Is Responsive
One key factor of a good SEO company is its responsiveness. It may be a red flag if it takes time to respond to queries or does not respond. These days, smart college kids develop workable businesses and operate out of their dorm rooms without real commitment. All they want is to get some money with little results.
However, if the company is highly responsive and has valuable information, it shows professionalism and commitment to success. It must also follow you up occasionally to see how your business is progressing.
Therefore, check for contact methods like phone numbers and email addresses before deciding. This resource https://hrdailyadvisor.blr.com/ explains the importance of responsiveness to a business’s growth.
Conclusion
Using the right SEO company has its perks, especially if you are new online and need to boost visibility and drive traffic as quickly as possible. The company must be responsive, produce the right content, be transparent and honest, use customized strategies, be risk-free, have business control, and have a credible track record. This list is not exhaustive, but a good place to start. The results will last long and excellent if the foundation is right.