Under Armour is a sports performance company that provides athletic apparel, footwear, and accessories for athletes in all sports. They have quickly become one of the world’s leading sports brands. The company has also been known for their creativity in advertising campaigns, providing consumers with top-notch content.
Under Armour Mission Statement Analysis and Vision: The Under Armour mission statement was created in 2008 to help the company define its purpose. It has evolved since then but still stands true today as a powerful tool in understanding how to grow your business into an industry leader.
Under Armour Mission Statement Analysis and Vision: Under Armor is committed to supporting athletes with innovative performance products that are biomechanically engineered for performance, comfort, durability and style.
Mission and Vision of Under Armour as A Direct-to-Consumer Brand
Under Armour is a brand that has been around for more than 30 years. In the year 2000, it began Direct-to-Consumer sales. It started with the brand selling its own products on its website and by partnering with retailers such as GNC, Dick’s Sporting Goods, and Target.
In 2013, Under Armour sold its shares to a group of investors from Nike.
and made a move into performance sportswear. It was a strategic move that allowed them to compete in an industry worth $70 billion dollars by 2016 according to Euromonitor International. They have also expanded their reach with social media campaigns, ecommerce websites and an increased number of retail locations in order to continue their growth in the future.
The company’s mission is “to inspire people to be fit in all walks of life.
History of Under Armour and Founding
Under Armour started with an idea from its founder, Kevin Plank, to make a better pair of sweatpants. In the beginning, they were called “sweatjacket”. In 1996, they created their first pair of sweatpants and became wildly successful as a brand.
Under Armour was founded by Kevin Plank in 1996 with the idea to create a better set of sweatpants. The company formally launched with its first product – a pair of athletes’ sweatshirt that is now referred to as UA Storm.
How Under Armour is Leading the Charge with its DTC Strategy
Under Armour is known for its innovative marketing campaigns that push the boundaries of what it means to be a “athleisure” brand. Under Armour also has one of the most generous DTC programs in the industry.
Under Armour’s DTC program is unique in that they offer apparel and footwear for everyone, regardless of whether you are an athlete or not. Their focus on bringing fitness to the masses is one of the reasons they are one of the fastest growing brands in history.
Under Armour’s DTC strategy makes their company very attractive to both athletes and non-athletes alike.
Conclusion: What Makes Under Armour Successful With a Direct To Consumer Strategy?
As numerous other brands have failed to execute on their own digital strategies, Under Armour has seen significant growth in their online business. They have also seen success with their direct-to-consumer strategy by focusing on building a strong brand, providing great service, and creating value for the consumer.
Under Armour is using successful marketing tactics that are quite different from what many other brands are doing. They are using marketing tactics that are more current and have shown to be effective.