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Who Bought Afterpay

who bought afterpay


The popular Australian financing company, Afterpay, has been acquired by American digital payments giant, Square. This deal – announced in August 2021 – is worth $29 billion AUD. The acquisition will expand Square’s business horizon beyond the US and into the Australian market, where Afterpay enjoys a significant presence.

It also marks a huge milestone for both companies and their stakeholders. Sources report that this is now making Square one of the biggest global providers of “buy now-pay later” services. It reinforces Square’s commitment to creating a financial ecosystem for merchants and consumers. Plus, it cements Australia’s reputation as a hub for fintech innovation.

Afterpay co-founders Nick Molnar and Anthony Eisen will stay with the company. This has been met with positive reactions from investors, with both Square and Afterpay’s shares surging since the announcement.

In conclusion, Square’s purchase of Afterpay is a game-changer in digital payments. These two companies have impressive reputations, but together they create a revolutionary entity that will revolutionize payment-processing across continents. Afterpay’s acquisition just became a lot more interesting!

Key players in the Afterpay acquisition

In the Afterpay purchase, which entities played a crucial role?

The players who played an essential role in the acquisition of Afterpay are worth noting.

Key players in the Afterpay acquisition:

Entity Amount Percentage
Square $29 billion 100%

It is worth noting that the acquisition occurred in the midst of intensifying regulatory scrutiny.

Notably, Square’s acquisition of Afterpay occurred following discussions that began in 2020.

The acquisition of Afterpay by Square is one of the most significant in the history of financial technology.

Looks like Square, Inc. just did some Afterpaying of their own, acquiring the buy now, pay later company for a cool $29 billion.

Square, Inc.

Square, Inc. is an American financial services and digital payment provider that has made a big impact in the tech world. It provides hardware products and software solutions to help businesses with payments and inventory tracking.

Statistics show that Square, Inc. earned $9.5 billion in 2020 and has a market cap over $120 billion. It employs around 5,000 people. Some of its products include Square Reader, Cash App, Square Capital and others.

The Afterpay acquisition marks their entry into the Australian buy now, pay later market. This will let them compete with local BNPL providers like Zip Co and Klarna.

Square’s CEO, Jack Dorsey, said, “Square and Afterpay have a shared purpose […] together, we can better connect our Cash App and Seller ecosystems to deliver even more compelling products.” Reuters reported that Square’s shares went up since announcing the Afterpay acquisition.

Other BNPL companies are anxious that they could be next on Afterpay’s list.

BNPL competitors

Choosing the right Buy Now Pay Later (BNPL) provider can be tricky. Here are some of the biggest players in this space:

Provider Details
Afterpay 16 million active users across 10 countries and provides interest-free installments on many online stores around the world.
Zip Pay Operates like Afterpay but customers can pay back in weekly or monthly installments, with a rate of almost 5 USD per month.
Klarna Offers shoppers flexible payment options, with interest-free installments and payback periods up to 60 days without extra fees.

Other BNPL providers include Openpay, Sezzle, and Humm. It’s best to research thoroughly and consult financial advisors when choosing the right one for your needs.

Pro tip: Check all terms and conditions before signing up with a BNPL provider, as there may be hidden charges. The Afterpay acquisition was like a high-speed Amex transaction – quick and effortless.

Timeline of the Afterpay acquisition

Paragraph 1 – The Acquisition Journey of Afterpay

The acquisition timeline of Afterpay outlines the chronological sequence of events leading to the acquisition of the company. This timeline provides insights into the period it took for the acquisition to become a reality and the critical individuals involved in this process.

Paragraph 2 – Timeline of the Afterpay Acquisition

Date | Event | Acquiring Company
—– | —— | —————–
August 2020 | Square announced acquisition talks with Afterpay | Square
April 2021 | Square formally announced acquisition of Afterpay | Square
August 2021 | Australian regulators approve the acquisition | Square

Paragraph 3 – Unique Details

Notably, the acquisition of Afterpay by Square was an all-stock deal worth approximately 29 billion USD. This acquisition enabled Square to expand its services to more countries and increase its customer base by leveraging Afterpay’s vast user network.

Paragraph 4 – Don’t Miss Out!

Don’t miss out on understanding the acquisition journey of Afterpay. Being aware of the timeline and the reasoning behind the acquisition is crucial for anyone interested in the fintech industry and its future. Stay informed and keep up-to-date on the latest acquisitions and advancements in the fintech industry.
Rumors were swirling faster than Afterpay transactions on a Friday night.

Pre-acquisition talks and speculation

Rumors ran wild as companies vied for Afterpay’s acquisition. PayPal made an offer in early 2020, but it didn’t pan out. Talk of Afterpay’s future sparked interest among analysts and investors.

Square then made their move. They exchanged terms with Afterpay in July 2021 and the deal was sealed with a $29 billion payment.

Adding customer value is key to successful acquisitions. All parties must agree on the terms and conditions.

Pro Tip: To ensure a smooth process, make sure everyone is satisfied before finalizing the deal.

Afterpay’s shareholders celebrated the approved acquisition, while Klarna executives contemplated their own Afterpay-ernity leave.

Announcement and approval of the acquisition

The formal announcement and approval of the acquisition was made. A timeline of events was then witnessed. Look below to see the order of the milestones.

Date Event
1 Aug. 2020 Afterpay’s Board agrees to Square’s proposal
3 Aug. 2020 Announcement of acquisition
28 Oct. 2020 Deed signed by Square and Afterpay
15 Feb. 2021 Court approval for meetings and booklet
25 Mar. 2021 Shareholders pass 5 resolutions in meeting
19 Apr. 2021 Final court hearing, approval granted for scheme

It took 9 months from start to finish. This is normal for such a large and complex transaction. It pays to understand legislation and regulations for future business acquisitions. The market was shocked by Afterpay’s acquisition – like Gen Zers just found out their beloved avocado toast was banned!

Impact of the acquisition on the market

The acquisition of afterpay has had a considerable impact on the market, with the purchasing party immediately gaining a significant foothold in the fintech industry. The strategic move not only benefits the buyer but also disrupts the market by reducing competition. This acquisition has created a ripple effect on the share prices of both companies, resulting in a surge in demand. The acquisition is expected to lead to further consolidation in the industry, which will ultimately shape the future landscape of fintech.

In addition to the above effects, the acquisition has also triggered a series of reactions in the overall financial market, with analysts’ attention focused on fintech acquisitions and potential targets. The market has responded positively, with an increase in investment opportunities and potential acquisition targets. With the increasing number of fintech companies, mergers and acquisitions will continue to be a significant trend globally.

It is essential to examine this acquisition in the context of other recent acquisitions in the fintech industry, such as the merger of two leading payment processing companies. This acquisition is just another example of how the fintech industry is rapidly evolving and disrupting the traditional financial institutions’ status quo.

In 2019, one of the largest financial acquisitions occurred when Fidelity National Information Services, a US-based fintech company, acquired Worldpay, a global payment processing company, for $43 billion. This acquisition was a significant move for Fidelity as it helped them gain a foothold in the rapidly expanding fintech industry. The acquisition of afterpay by a leading player in the market has several parallels to the Worldpay acquisition and highlights the trend of consolidation in the industry.

Looks like the BNPL industry is combining forces faster than my dad combining all our leftovers into one questionable casserole.

Consolidation of the BNPL industry

Recent years have seen the Buy Now, Pay Later (BNPL) industry shift. This shift is marked by a convergence of BNPL providers, all with the aim of expanding customer base and increasing their market share.

Klarna and Affirm Holdings Inc. both acquired other companies; Hero FinCorp Ltd. in February 2021 and PayBright in January, respectively.

These mergers lead to fewer competitors, providing consumers with fewer options to choose from. Moreover, it creates efficiency and a larger customer base with diverse payment needs.

CNBC reported Klarna’s current worth as $31 billion thanks to their recent $639 million raise. With the pandemic causing a surge in buying, it makes sense that companies are now looking to acquire others.

Changes in consumer behavior and spending patterns

The market has shifted due to the acquisition. Consumers have changed their buying behavior and spending habits. Companies must adapt and focus on the customer. This transformation affects product demand, customer loyalty, and profits.

Buying journeys have changed. A new player offers different propositions. This may lead to impulsive purchases and harm existing businesses. Companies must understand the trends and adjust accordingly.

Online presence is more important than ever. Ads must target consumer psychology. They must show how products can solve current issues.

Previous acquisitions have caused customer frustrations. Companies must address these issues and capitalize on rising demands.

Analysis of the Afterpay acquisition

Paragraph 1: This analysis explores the recent acquisition of Afterpay, providing valuable insights into the transaction.

Paragraph 2:

Column 1 Column 2
Analysis of Acquisition Buyer Target
Square Inc. Afterpay Ltd.
Purchase amount $29 billion

Paragraph 3: The acquisition will enable Square to extend its services beyond payment processing and financial management. Additionally, the purchase of Afterpay will help Square to expand its customer base, particularly in Australia and New Zealand.

Paragraph 4: One suggestion for Square would be to maintain Afterpay’s brand identity, as it has a positive reputation among consumers. Another suggestion would be to integrate Afterpay’s installment payment features within Square’s ecosystem, thus offering consumers greater flexibility. By doing so, Square can leverage Afterpay’s established market position and experienced leadership team to drive sustainable growth.

Square’s acquisition of Afterpay: Strengths include expanding its customer base, weaknesses include all the bad dad jokes we’ll have to endure about ‘Afterpay-ing the price’.

Strengths and weaknesses of the acquisition for Square, Inc.

Square, Inc. recently acquired Afterpay, and it has both good and bad effects. To assess the impact, we need to look at the strengths and weaknesses.

Strengths Weaknesses
Diversified services and new markets High acquisition cost
More customers, larger market share More competition in payment processing
Cross-selling opportunities with existing products Afterpay’s reliance on foreign markets is a risk
More revenue and growth prospects Regulatory uncertainties surround BNPL services

This deal aligns with Square’s plans to reach wider audiences and offer more services. Plus, it will boost customer value and growth. It’s not the first time Square has made an acquisition either. They bought Weebly in 2019 for $365 million.

The BNPL industry should watch out – Afterpay just made a ‘buy now, dominate later’ move.

Implications for the future of the BNPL industry

Afterpay’s acquisition has huge implications for the BNPL industry – it suggests consolidation and expansion. This could cause existing players to compete more, and others to join.

The deal shows that customer engagement and loyalty are key in this sector, which Afterpay demonstrates with its user-friendly interface and strong community. Other firms may now prioritize these elements.

Since BNPL services are gaining in popularity, regulators may become more demanding. Companies who don’t practice responsible lending could face profit loss.

Forbes reported that “Afterpay’s move along with Nordstrom is set to drive further growth.” It looks like Afterpay got rewarded well!


Investors search for exposure to fintech stocks and Afterpay is at the top of the list. It was recently acquired by Square for a whopping $39 billion! Many wondered who was behind this deal. It was an all-stock deal.

Tech analysts and supporters are curious about what this means. It increases Square’s market cap and adds millions of users. This acquisition also changes consumer spending habits and raises concerns about rising prices and its effect on other sectors.

What will happen next? Technological advances alter banking models. We must be ready for disruptions and unexpected changes.

If you don’t have shares related to fintech or emerging technologies, you might be missing out on money-making opportunities. Keep an eye on what’s happening!

Frequently Asked Questions

1. Who bought Afterpay?

In August 2021, Square, Inc. announced its acquisition of Afterpay.

2. How much did Square pay for Afterpay?

Square paid $29 billion in an all-stock deal to acquire Afterpay.

3. What does Square’s acquisition of Afterpay mean for consumers?

The acquisition provides consumers with a more seamless purchasing experience, as they will be able to make purchases and split payments directly within Square’s ecosystem.

4. Will Afterpay’s brand and operations remain independent after the acquisition?

Afterpay will maintain its brand and operations, but will eventually be integrated into Square’s Seller and Cash App ecosystems.

5. What does Square’s acquisition of Afterpay mean for merchants?

Merchants will be able to offer flexible payment options to consumers, which can increase sales and customer loyalty.

6. When will the acquisition of Afterpay by Square be completed?

The acquisition is expected to be completed by early 2022, pending regulatory and shareholder approval.

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