Etsy’s Mission Statement, Vision, and Core Values Analysis

The article is about how to think about Etsy’s mission statement and what it means in at the end of the article.

When considering a company’s mission statement, there are a number of questions that come to mind. Do I know which one to focus on? What does it say? Can I figure it out by the information given in this article? These are all things you want to ask yourself before writing an essay on Etsy’s mission statement.

What Is Etsy’s Mission Statement?

Etsy.com is an online marketplace that enables anyone to create, sell and buy handcrafted goods.

The mission statement for Etsy is to enable shoppers to find unique, handmade goods by connecting them with the people making them.

Etsy’s mission statement highlights what the company does very clearly and provides a good starting point for any analysis of it.

Etsy’s Vision Statement Analysis

“to reimagine commerce in ways that build a more fulfilling and lasting world.”

In order to meet this vision, the company has established three key principles: Making art, making life better & Buying better.

All of these principles are general ideas that are applied within the business on a daily basis as well as philosophical concepts to draw from when making decisions on what products or partnerships to pursue.

What Are Etsy’s Core Values?

The values that Etsy follows are:

Community: Etsy believes in community and encourages all users to connect. This includes business building, helping others build their online presence, attending in-person meet ups, and fostering the growth of the community as a whole.
Creativity: The company encourages creativity from sellers as well as buyers. The more creative people are, the greater the platform will be.
Quality: Great products sell well; this is what Etsy is known for.

What Is Etsy?

Etsy is a marketplace that allows sellers and buyers to trade working, vintage, and crafts items. The site also hosts online shops for businesses. Etsy generates revenue through 3 primary streams: transaction fees, listing upgrades, and Etsy Wholesale; which we will examine in more detail.

Etsy History

Etsy founder Rob Kalin started the company in 2005 out of his Brooklyn apartment. Prior to founding Etsy, he attended a summer program at the Rhode Island School of Design (RISD). The site started as a hobby but quickly grew into a full-time job for Kalin and has since grown to employ over 350 full-timers and 2,000 part-timers.

Where Is Etsy Based?

Etsy is headquartered in Brooklyn, New York.

Who Is Etsy’s Competition?

Etsy is trying to build a new kind of online marketplace–one that will connect buyers with the artists and makers who create more than two million items for sale on the site every year.

Right now, Etsy has two main competitors: eBay and Amazon Handmade.

How Does Etsy Makes Money?

Etsy generates revenue from a flat fee of $0.20 per item sold. This is a variable fee schedule, based upon the starting price of the item: an item with starting price less than US$1 will be charged 20 cents, between US$1 and US$3 it will be 31 cents; between US$3 and $10 it will be 52 cents; between US$10 and $100, it will be 68 cents; anything above that will be charged $2.

Randy Nash