GameStop is the world’s largest video game retailer, and a trusted brand for gamers. With nearly 2,000 locations in North America, the company sells new and used games, as well as accessories such as controllers, headsets, and more.
Gamers can also buy gift cards or vouchers at GameStop to use toward purchases at other retail stores. The company generated $633 million in revenue in 2018 alone; it has a total market value of $5 billion.
At GameStop, we call this our Mission Statement: “To enrich people’s lives through entertainment by being the World’s Most Trusted Video Game Store.” Through our Vision statement and values that drive us to accomplish this mission every day, we strive to be the best place for gamers regardless of where they live or their age.
As an employee-owned business with a passion for gaming, we operate with values that are aligned with our employees’ interests. This article offers insight into how we accomplish this goal at GameStop.
GameStop’s Mission Statement
GameStop’s Mission Statement is “to enrich people’s lives through entertainment by being the World’s Most Trusted Video Game Store.”
This statement emphasizes our commitment to gamers and the community, including our focus on making the store a great place to work.
GameStop’s Vision Statement
Our Vision Statement is our way of saying what we want to accomplish in the long-term and how we want to be viewed.
We want GameStop to be a trusted brand that both gamers and non-gamers alike know and respect.
GameStop’s Mission Statement is simple: “To enrich people’s lives through entertainment by being the World’s Most Trusted Video Game Store.” This is a mission that we work hard every day to fulfill, from providing customers with the best selection of games at our stores, to offering industry leading trade-in values for used games, as well as catering to every customer’s needs. Our Vision statement helps us stay focused on the more holistic goal of enriching peoples’ lives through entertainment.
GameStop offers a variety of strategies for marketing their business; they have a digital marketing strategy, an email marketing strategy, and even an e-commerce strategy. One strategy that stands out is using pictures in your ad campaigns on Facebook as people respond well to pictures. People are more likely to click through when they see something visually appealing than if they see text only.
What is the GameStop History and Who is the Founder?
GameStop was founded in July 1983 by James Sheppard and David Vance. The company has been successful because of its customer service, which is at the core of its strategy. In order to provide customers with the best possible experience, we aim to maintain a positive customer satisfaction score with an overall score of 100%.
We do this through our Mission Statement: “To enrich people’s lives through entertainment by being the World’s Most Trusted Video Game Store.” Our Vision statement is also very important to us.
GameStop’s Vision is “to be the world’s most trusted video game retailer through customer and store engagement.” We also value our team members and put them first; they are our most valuable asset. Our Mission Statement reflects this value: “To enrich people’s lives by being the world’s most trusted video game retailer.” This article provides you with more insight into our company and how we operate as well as what drives us at GameStop.
GameStop’s Core values
Although our values are aligned with the interests of all gamers, they are equally important to our employees. GameStop has three core values:
1. Empowerment: Empowering gamers by giving them what they want, when they want it
2. Community: Building and strengthening communities that share a love for gaming
3. Respect: Treating others with respect and dignity As a business, our core values help guide us in making decisions, including how we spend our resources.
GameStop is committed to building a team of associates who share these same values as well.