A Critical Analysis of General Motors’ Mission Statement

Today, General Motors is a company that is leading the way in innovation. In order to remain competitive in the 21st century, they have been on a mission to create unique technologies for transportation and utilities.

General Motors has come a long way from being one of America’s best-known and longest-running companies. The mission statement is an attempt by General Motors to emphasize their commitment to their customers by not only providing them with vehicles but also improving the environment for future generations to come.

In today’s society, we are constantly striving to better our lives and those of others all around us. This can be seen through what General Motors has done for customers and how they’ve helped make changes in the automotive industry with new technologies like the Chevy Bolt electric vehicle or the Chevrolet Volt plug-in hybrid vehicle.

The Current State of GM’s Mission Statement

General Motors is one of the largest and longest-running American manufacturers of automobiles. GM’s current mission statement is:

We’re General Motors, and we believe in building a better tomorrow. We make cars that deliver excitement, value, safety, peace of mind, and fun – for ourselves and our customers.

We will be the world’s premier automotive company by providing great cars

and trucks with exciting new designs, better fuel efficiency, fewer emissions

and lower cost of ownership.

For more than 100 years we have been committed to building cars that provide our customers with a sense of pride and joy. By 2020 we will have one million GM employees serving our customers in 140 countries around the world while doing so responsibly for now and for generations to come.

An Analysis of GM’s Previous Mission Statements

General Motors was founded on September 16, 1908. It was the first company to introduce mass production of automobiles in 1907 and it has been an international automotive corporation headquartered in Detroit, Michigan since 2009.

One of the most recent statements by General Motors is from 1992 and it reads, “General Motors is a technology-driven company with global leadership positions in vehicle design, manufacturing, engineering and finance.” General Motors’ mission statement has changed a lot over the years. The first statement from 1908 reads, “General Motors Corporation manufactures automobiles for distribution throughout the world.”

What’s Wrong with General Motors’ Current Mission?

General Motors had a great mission statement. It was concise and inspiring. But, it had some missing keywords that made it difficult to find on the internet. Their new mission statement is much more accessible.

The old GM’s mission statement was “To lead global automotive industry in the development, design and manufacture of safer, more sustainable transportation solutions.”

The new GM’s mission statement is “General Motors builds cars for everyone.”

Considerations for Creating a New and Improved GM-Mission Statement

Many companies are trying to stand out in a crowded market while also being able to hold on to their legacy. This GM-Mission Statement outlines the considerations for the creation of a new and improved mission statement that can help companies in this very predicament.

Considerations for Creating New and Improved GM-Mission Statements

When thinking about how to create a new and improved GM-mission statement, it is important to consider what aspects about the company are strong and what aspects need improvement.

The first thing that must be considered when creating a new and improved GM-mission statement is the strengths of your company.

It is important to identify where you excel over your competitors, what products or services you offer over others, how much care you put into each project, etc.

Conclusion: Why it Matters to Create an Effective, Clear, and Compelling Mission Statement

A mission statement should be concise and specific, but also give an idea of the company’s identity.

It is important to have a clear, compelling, and effective mission statement because it sets the tone for the company. It tells people what they should expect from the brand. It is easy to get carried away with what your company can do, but a mission statement prevents this and keeps things focused.

Randy Nash