Instagram Mission Statement and Vision Analysis

Instagram mission statement is “to capture and share the world’s moments.” This idea of capturing and sharing moments comes from the app’s inception, when co-founder Kevin Systrom wanted to share a picture of his dinner with friends in real time.

Instagram may have had humble beginnings but it has now grown into a powerful visual tool for brands, journalists, and individuals alike. The key to its success is the heart at the center; Instagram continues to provide us with inspiration through beautifully shot photos from around the globe.

Vision Statement


Instagram vision statement is “to solve three simple problems: Mobile photos always come out looking mediocre. Our awesome looking filters transform your photos into professional-looking snapshots. Sharing on multiple platforms is a pain – we help you take a picture once, then share it (instantly) on multiple services. Most uploading experiences are clumsy and take forever – we’ve optimized the experience to be fast and efficient.”.

Instagram is the largest photo-sharing app with over 400 million active users. In October 2015, Instagram was the most popular social network in the US, based on number of users. [1] At that time, Instagram had over 300 million monthly active users (MAUs) compared to Facebook’s 1.15 billion MAUs in 2014 and Twitter’s 319 million MAUs in its last quarter. In April 2013, Twitter reported that around 1% of its total MAUs are Instagram addicts and they average about 7 posts a month.[2][3]

In February 2012, it was reported that more than 90% of teenagers in the UK use Instagram as their mobile photo sharing app of choice.

Core Values


Instagram core values comprise “Community first, inspire creativity, and simplicity matters.”

Community first

The community where individuals “share their lives through photos” is the center of the Instagram experience. To enable this, Instagram keeps developing its product to make sure it is easy to use and intuitively designed to foster a sense of community. In order to do so, Instagram constantly updates and improves its product features such as high resolution support, photo-taking capability, video function, live video streaming capability , etc. As a while, it creates value for its users by providing them with better ways to express themselves in a visual way.

Inspire creativity

Instagram has redefined the idea of shooting and sharing photos with special effects that are naturally beautiful and artistic.

Company History


Instagram was founded in early 2010 by Kevin Systrom and Mike Krieger, two graduates of Stanford University. They worked on the idea for more than one year and launched the app for iOS in October 2010. The app quickly became popular because it was among the first to let people not only apply a filter effect to their photos but also share them instantly with friends across different social media platforms like Facebook, Twitter, Flickr and Tumblr. Today Instagram is available in multiple languages and has more than 700 million active users who upload and view over 80 million photos or videos a day.

Underdog story


Instagram had humble beginnings as an iOS-only app. The word “Instagram” was adopted from a phrase that Kevin and Mike used to describe “exposure.” By the end of 2010, the number of users reached just a few hundred, with most of them coming from college campuses. With over 10 million photos shared daily by its users, Instagram had its first major break in 2011 when it received investment from Facebook at $1 billion with a dual-class stock structure.[4]

Company Milestones

Instagram reached its 100 million users milestone in September 2012 and achieved another milestone in March 2013 when it surpassed the 200 million user mark.

Randy Nash