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LinkedIn Mission Statement and Vision Analysis

LinkedIn mission statement is to “connect the world’s professionals to make them more productive and successful.”

Their vision is to “transform the way the world looks for work, develop, and market professional skills.”

LinkedIn is a social networking website that helps people gain new business connections. Registered members can contact other members in the system as well as upload their resumes and see recommendations from co-workers. Members can also keep track of who they have met with in order to maintain or improve their network, help others look for jobs, find people with specific credentials, or find information on companies of interest.

Even though LinkedIn’s platform has a variety of skilled professionals posting articles, thoughts and opinions on LinkedIn Pulse, member posts are not moderated nor are they verified by LinkedIn staff before being made public.

Mission Statement Analysis

LinkedIn mission statement is “connect the world’s professionals to make them more productive and successful.” This statement is key to understanding how LinkedIn’s vision is interconnected with its mission. Although LinkedIn is a work-related social networking website, it also considers the effect it has on its members’ personal lives. The idea that LinkedIn may help people connect with others is part of what makes this platform so unique when compared with others like Facebook or Twitter.

Vision Analysis

LinkedIn vision is “transform the way the world looks for work, develop, and market professional skills.” This statement is also key in understanding how LinkedIn works. Most professionals on LinkedIn are using the platform as a way to gain new business connections and make themselves more productive through networking with other members. The vision statement can be broken down further to identify how LinkedIn may achieve its goals of transforming professional networking in the future. LinkedIn can transform the way people look for work by helping graduates find entry level jobs or offering job postings directly through LinkedIn Pulse.

Company History

LinkedIn is virtually the most reputable online platform for professionals. It has been a work-related social networking site since it was founded in 2003 by Reid Hoffman and Charlie White; the website’s first name was It is based on the principle of bringing people together, but there are now 150 million unique visitors each month. Today, LinkedIn has over 500 million members worldwide across the globe and currently ranks as one of the top 100 websites in the world according to Alexa Internet Almanac

LinkedIn launched as a professional social network in 2003 but didn’t change from its original vision until 2006. In 2006, LinkedIn committed to becoming a “professional network for business” by offering branded messaging tools that could be used both internally and externally with external customers.

Core Values

LinkedIn core values comprise “being members first, relationships matter, be open-honest and constructive, demand excellence, take intelligent risks, and act like an owner.” These values have been defined to allow these qualities to be expressed in the way its members and employees behave and interact with each other.


LinkedIn mission statement is an example of a company’s mission statement being used to describe a broader vision. LinkedIn considers that its personal and professional lives are intertwined, and their website is one tool that can be used to achieve this. LinkedIn’s vision and mission statements work together because while the company works to connect its members professionally, it also offers them a chance to network with friends and family on the same platform.

Listed as number 13 in the Forbes 500, LinkedIn is now one of the world’s biggest social networking sites for professionals with over 300 million registered users in more than 200 countries around the globe. According to Alexa Internet Almanac as referenced by Statista, LinkedIn has a market share of 23.1% in India (as of January 2018).