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Nordstrom Mission Statement and Vision Analysis

Nordstrom mission statement is “to provide outstanding service every day, one customer at a time. A further focus is provided to Nordstrom employees at all levels with this Nordstrom goal, which is also a management mission. We work hard to make decisions in the best interest of our customers and those serving them.”

Nordstrom has a clearly stated vision to be the best retailer of high-quality merchandise at competitive prices, with an emphasis on providing outstanding service, and an enthusiasm for creating great memories

This statement is true in every aspect of the company. Nordstrom’s values and beliefs are evident in each section of their organization and is a clear reflection of how customers interact with the company.

According to John Huey (2003), “Nordstrom is a place where you can get your shoes shined while you wait.

Vision Statement

Nordstrom Vision statement is “to serve our customers better, to always be relevant in their lives and to form lifelong relationships.”

Nordstrom strives to offer excellence and quality service to all customers. All of the employees are trained to act in a way that is courteous, with great attentiveness and diligence at all times. Nordstrom wants to always be in touch with their customer’s style needs and desires so they will be able to accommodate any item that the customer desires. They strive for a personal and long-lasting relationship between them and their customers.


Nordstrom implements strategies within the organization that allow them to create long-term relationships with their customers while making sure all customers are satisfied .

Core Values

Nordstrom core values include “We’re family, integrity, be honest, respectful, communication.”

Nordstrom firmly believes in these four core values and does not waiver from them. By acting on these principles, Nordstrom will be able to succeed in their marketplace.

Management Mission

Nordstrom management mission is to “communicate effectively and honestly while respecting people’s ideas, time and talents.”

By communicating effectively with all internal partners, it allows for a smooth flow within the organization by providing a clear direction of how they want the company to progress. They strive to maintain a highly ethical business conduct towards all employees as well as their customers so they will maintain long-lasting relationships with both parties.

Company History

Founded by John Nordstrom and Carl Wallin in 1901 , Nordstrom Inc. opened its first store in Seattle, Washington. By the early 1920s, the company had expanded into Oregon and then to California, where it was based in San Francisco. In 1945, the first Nordstrom store was opened in Chicago.

Nordstrom’s growth came after World War II when U.S. soldiers returning home purchased a variety of goods at department stores and brought them home with them to sell at lower prices than local merchants had offered prior to the war. After the war ended, Nordstrom began to offer uniform items to satisfy this demand for high-quality goods at low prices.

In June of 2007, Nordstrom opened its first store outside the United States in Singapore. The next year, the company opened its second overseas store with a location in the Gulf nation of Bahrain. The following year, Nordstrom plans to open a store in Sao Paulo, Brazil. By February 2008, it is expected that additional stores will open in Seoul and Shanghai.