McDonald’s Mission Statement, Vision, and Core Values Analysis

In 1954 two brothers Richard and Maurice McDonald opened their first restaurant in San Bernardino, California.

Their restaurant was more of a bar and grill, and was a place where people could socialize and enjoy themselves.

It was not until 1960 that they decided to open a fast food restaurant. The restaurant was a success and in 1961 the brothers sold their first franchise to a man named Ray Kroc.

After a year of selling franchises, Richard and Maurice decided to expand their business to Chicago.

McDonald’s Mission Statement Analysis

Since its inception, McDonald’s mission statement has evolved from the simple desire to sell hamburgers to a more complex philosophy of providing value to customers and shareholders alike.

The company’s mission statement—“to be trusted, respected, and revered”—has also been simplified and streamlined. Today, the statement reads simply, “We are committed to serving the world. We are dedicated to being a great place to work and making a positive difference.”

An analysis of McDonald’s mission statement reveals a well-balanced focus on quality, service, and variety. The mission statement is also very honest about the challenges facing the company, and it affirms the importance of sticking to the core values that helped McDonald’s become the most successful fast food chain in the world.

McDonald’s Vision Statement Analysis

In 2018, McDonald’s announced a new vision statement that is meant to guide the company’s future: “to be lovingly referred to by our customers as ‘McDonalds,’ where ‘Customer’s’ is defined as ‘our employees’ and ‘job-holders’ and ‘everyone we know.’”

When the CEO of a company retires, it’s normal for his or her successor to look at the company’s vision statement. It’s a way for the new leader to understand where the company is headed and to articulate this vision to the employees. But after Jim Skinner stepped down as CEO of McDonald’s in 2012, his successor Don Thompson took a different approach to the visionary document. Instead of creating a new vision statement, he gave his predecessor’s vision statement a makeover. In fact, a lot has changed since the company’s original vision statement was drafted in 1984.

McDonald’s Core Values Analysis

The McDonald’s core values are the cornerstones of their success. If you are applying for a job at McDonalds it would be wise to know the full list of core values. In order to be hired and to excel at your job you need to know the McDonald’s core values, understand what they mean and how they apply to the way you work.

McDonald’s History

The McDonald’s Corporation is one of the largest fast food chains in the world, and the largest in the United States. It has more than 34,000 locations worldwide, more than 70% of which are located in the United States. The company was founded in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald, in San Bernardino, California.

In 1948, they reorganized their business as a hamburger stand, using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

The global fast-food giant is one of the world’s best known brands, with restaurants in more than 100 countries. But it wasn’t always so successful. In 1955, a man named Ray Kroc bought the rights to open McDonald’s franchises from the original owner, Dick McDonald. Kroc had worked his way up from a paper route to a milkshake mixer salesman to a franchise owner of the five-spindeld Multimixer, which he sold to the McDonald brothers.