While the Citibank Mission Statement seems to be straightforward and concise, it is not sufficiently detailed. To know if this is true, we need to analyze the mission statement with a variety of factors such as industry-specific competitive analysis, customer demographics and profitability issues. Competitive Analysis When we talk about this organization’s competition within the … Read more

The NBA is an equal opportunity employer and as such, desires to be reflective of the communities they serve. The NBA provides opportunities to both men and women, tailoring programs and activities to meet the specific needs of each audience. So, how does it measure up? To answer this question we will use a few … Read more

Spirit Airlines is a US-based airline that operates low-fare flights to popular destinations. The company began in 1992 and it headquarters is located in Miramar, Florida. Spirit Airlines has gone through many changes since its creation, but its mission statement has not changed – “To be the most desired travel retailer by providing affordable prices … Read more

Procter & Gamble is one of the world’s leading suppliers of branded consumer packaged goods, selling everything from shampoo to soup. Procter & Gamble’s market strategy is to focus on its core competencies in order to create value for shareholders, customers, and employees. Procter and Gamble, Inc., a holding company, engages in the marketing of … Read more

The article is about how to think about Etsy’s mission statement and what it means in at the end of the article. When considering a company’s mission statement, there are a number of questions that come to mind. Do I know which one to focus on? What does it say? Can I figure it out … Read more

Nvidia is a global visual computing company that specializes in making GPUs. The graphics processing unit, or GPU, is central to more and more applications and as a result the Nvidia team has been doing some thinking about what the next three decades of innovation will look like. If you’re reading this article, I can … Read more

Forever 21 is an American clothing company that employs more than 15000 people worldwide. It was founded in 1984 by Do Won & Jin Sook Chang. This company was born in Los Angeles, California by a Korean couple who immigrated to the United States. Originally the store was called Fashion 21 and sold only women’s … Read more

In 1954 two brothers Richard and Maurice McDonald opened their first restaurant in San Bernardino, California. Their restaurant was more of a bar and grill, and was a place where people could socialize and enjoy themselves. It was not until 1960 that they decided to open a fast food restaurant. The restaurant was a success … Read more

Honeywell is an American multinational conglomerate corporation that makes a variety of commercial and consumer products, engineering services, and aerospace systems for a wide variety of customers, from private consumers to major corporations and governments. The company operates four business units, known as Strategic Business Units (SBUs), which are Honeywell Aerospace, Honeywell Automation and Control … Read more

Chipotle Mexican Grill inc. is an American restaurant chain, located primarily in the United States, but also in Canada, Germany, France and the UK. Chipotle specialises in Mexican food which is made directly in front of customers as they order. The restaurant chain has grown rapidly to become one of America’s favourite restaurant chains due … Read more